Privacy Policy for LOKRA Asset Solutions
Last Updated: 6 June 2025
1. Our Commitment to Your Privacy
LOKRA Asset Solutions (“we”, “us”, “our”) is committed to protecting your personal information and handling it in an open and transparent manner. LOKRA Asset Solutions is a subsidiary of Virtual Dreaming Studios.
This Privacy Policy explains how we collect, use, store, and disclose your personal information in compliance with our obligations under the New Zealand Privacy Act 2020.
This policy applies to all users of the lokra.info website, our tag registration and verification services, and any other services we may offer.
2. The Information We Collect
We collect information necessary to provide our asset tagging and verification services. This information falls into two categories:
- a) Information You Provide Directly: When you register a LOKRA tag, you provide us with:
- Contact Information: Your name, email address, and phone number.
- Asset Registration Data: A description of your asset, including make, model, serial numbers, photos, proof of purchase, and any other details you choose to log in your private digital vault.
- b) Information Collected Automatically: When you visit our website, we may collect technical information such as your IP address, browser type, and general usage data through cookies for the purpose of website functionality and analytics.
3. How We Use Your Information
We use your information for the specific purpose of providing and improving our services:
- To create and manage your secure account and digital asset vault.
- To link your identity to your registered assets, establishing a clear record of ownership.
- To facilitate the verification of an asset’s status (e.g., “Secure” or “Stolen”) through our public portal if it is found.
- To provide controlled access to law enforcement and registered second-hand dealers to aid in investigations and the recovery of stolen property.
- To communicate with you regarding your account, our services, or in the event an item is reported found.
- To simplify your insurance claims process by allowing you to export a detailed list of your assets.
4. Disclosure of Information
Protecting your information is fundamental to our service. We only disclose your information in limited and specific circumstances:
- Public Verification Portal: The public-facing portal will only ever display an asset’s status and its non-personal description. It will never display your personal contact information.
- Verified Partners: Registered second-hand dealers and law enforcement agencies may be granted controlled access to verifiable ownership data to streamline investigations and confirm the legitimate ownership of an item.
- Legal Obligation: We may be required to disclose your information to comply with New Zealand law or a court order.
- Service Providers: We may share information with trusted third-party service providers who assist us in operating our services (e.g., secure cloud hosting providers), under strict confidentiality agreements.
Our Promise to You: We will never sell, rent, or lease your personal or asset information to third parties for marketing or any other purpose.
5. Data Storage, Security, and Retention
- Security: We take the security of your data very seriously. Your information is stored in a private digital vault protected by robust security measures, including AES-256 encryption. We take all reasonable steps to protect your information from loss, unauthorised access, or misuse.
- Retention: We will retain your information only for as long as it is necessary to provide you with our services or to comply with our legal obligations. If you close your account, we will securely destroy your personal information in accordance with the Privacy Act.
6. Your Rights: Access and Correction
Under the New Zealand Privacy Act 2020, you have the right to:
- Request access to the personal information we hold about you.
- Request that we correct any inaccurate information.
To exercise these rights, please contact us using the details provided below. We will respond to your request in a timely manner.
7. Cookies and Tracking Technologies
Our website uses cookies to improve user experience and analyse site traffic. Cookies are small text files stored on your device. You can control or disable cookies through your browser settings, though this may affect the functionality of our website.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The latest version will always be available on our website.
9. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact our Privacy Officer:
- Email:
support@lokra.info